This semester my blog will be switching its focus to online communication. I'll be posting weekly about the best and worst of email, web sites and online advertising.

Wednesday, November 7, 2007

Icer Air beats the heat in San Francisco

This past weekend an unlikely city hosted the season's first big-air ski and snowboard competition.

33,000 fans packed into San Francisco's AT&T Park (the baseball stadium) to watch as some of the greatest pros stomp amazing tricks on the only big-air stadium jump in the U.S. The 110 foot jump was covered with over 200 tons of snow to make sure it withstood the unseasonably warm temperatures.

Among the competitors were several Olympic and X Games champions, as well as some local talent. Pro Jon Olsson won the ski title with a double kangaroo flip, and Travis Rice took the snowboard title for the second year in a row with a double cork 1080.

The event was a huge success, impressing both sports and traditional media. Transworld Snowboarding loved how many pros showed up and stuck crazy new tricks, like Chas Guldemond's 1260. CNN, on the other hand, praised the event's coordinators and sponsors for a well-organized, entertaining show.

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