This semester my blog will be switching its focus to online communication. I'll be posting weekly about the best and worst of email, web sites and online advertising.

Wednesday, October 31, 2007

Fort Collins lights up downtown

Now that Halloween has passed it's inevitable that the entire consumer world will begin gearing up for the next important holiday: Christmas!

Poor Thanksgiving may get a few turkey-related knick-knacks on the shelves in its honor, but we all know the overplayed music, countless shows and thick toy catalogs won't be celebrating the Pilgrims.

If you haven't noticed any local holiday cheer yet, you will tomorrow when the Downtown Business Association hosts the annual "Lighting of Downtown". At 7 p.m. Council Member Kelly Ohlson will flip the switch to the thousands of lights that line Oak Street Plaza and all of College Avenue between Laporte Avenue and Olive Street.

The ceremony will begin at Oak Street Plaza and is free to all. After the lights are on, live music will begin while hot cider and cookies will be offered to everyone. The new lights will create a great ambiance for the First Friday Gallery Walk that will begin shortly after the ceremony.

While the extreme consumerism of the Christmas holiday may irritate me, holiday lights are one of my favorite parts of the holiday season. Come downtown tomorrow night and let the lights amaze you, the cider warm you and the Gallery Walk inspire you.

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