This semester my blog will be switching its focus to online communication. I'll be posting weekly about the best and worst of email, web sites and online advertising.

Thursday, November 15, 2007

Optimistic?

Last night I attended an event that left me feeling pumped and inspired.

At 8 p.m. CSU hosted Sphere of Influence, Absinthe Film company and pro rider Mark Frank Montoya and his crew to show their new film, Optimistic?. The film not only showcased the impressive talent of the pro riders, but also focused on raising awareness of global warming.

The group's Sphere of Influence tour is making its way across the country, stopping only at small art house theaters where the atmosphere is very personal and admission is only $5. Absinthe Films has partnered with the Energy Action Coalition and stopglobalwarming.org among other environmentally conscious groups, and the tour uses only environmentally safe products.

After Mark Frank Montoya and Nicolas Mueller signed posters and handed out information on global warming the film kicked off with one of MFM's crew presenting an original rhyme about the state of our environment.

By the time the film was over I was not only pumped for the season and inspired to ride better than I ever have before, but also to get involved with protecting the environment.

Even if you miss the event, I challenge you to take the initiative and find out what you could be doing to reduce your negative impact on our world.

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