Hulu.com, the newest face in the world of online video, offers viewers a new realm of content. This joint venture from NBC and News Corp provides "premium content" from networks like Fox, USA, E! Entertainment and the like, all at no cost to viewers.
Launched just last year, the site continues to add content and increase its availability across the globe.
Along with full length TV shows from popular series like Heroes and The Office, Hulu also offers popular commercials (like those from the Super Bowl) and movie clips and trailers. Their video player is completely customizable, and you can easily share and embed your favorite clips and videos, as well as view them from other partner sites like MSN, MySpace and Yahoo.
On top of all this, Hulu's CEO, Jason Kilar, seems to know what viewers want and need from embeded advertising. Mediaweek.com reported that during a recent presentation, Kilar urged online advertisers to "deliver creative that is suited to the environment." He went on to say that producing original creative placements that are shorter in length was the best way to do this.
After poking around on Hulu.com myself, I've determined that this newcomer has a lot going for it. If they're able to keep the content free and updated it wont' be long before Hulu.com is as widely known as YouTube.
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