In an effort to surpass its major competitors, Facebook and YouTube, Myspace has been expanding and diversifying its TV content. Mediaweek reports that they announced their newest branded channel from TMZ on Wednesday.
TMZ, according to comScore, is one of the most heavily trafficked gossip sites, attracting nearly 11 million unique visitors last month. They will be providing Myspace with two to three exclusive clips per week, along with several nonexclusive clips.
The TMZ channel will join several other branded channels on Myspace including BBC, National Geographic and the New York Times. The TMZ channel will be competing with Myspace's current Celebrity channel which includes content from People magazine and Getty images.
This effort to broaden content offerings seems to be a trend among the social networking sites recently. Sites that began with a specific purpose and niche market, such as Facebook which was originally only a network of college students, are now diversifying in an effort to become the favorite "one stop shop" for viewers.
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