This semester my blog will be switching its focus to online communication. I'll be posting weekly about the best and worst of email, web sites and online advertising.

Wednesday, October 3, 2007

Burton gets technical

Burton, arguably one of the most successful and popular snowboarding brands, has come out with new designs and models of their boots, bindings, boards and outerwear every year for as long as I have been snowboarding(about 9 years!).

This year, they have truly outdone themselves.
In particular, there are three new products that I think deserve to be highlighted.

The new EST technology, which is a brand new way of attaching you binding to your board, not only offers unlimited easy adjustments of stance, but also offers more cushioning under your feet than any other binding out there.

Although there are only a few boards currently available made with the Infinite Channel system that works with this binding, Burton describes the two used together as letting you "experience the closest, most comfortable connection to ever see snow."

The Speed Zone technology that has already made it easier than ever to lace up and tighten your boots, has now made its way to bindings as well. The new Speed Zone strap technology allows you to loosely clip in the strap and then pull a cord to tighten it down.

What does this mean? No more ratcheting with freezing cold fingers! And as Burton puts it, "Even the drummer from Def Leppard can do it!"

If you were worried that your board was going to pale in comparison to your cool new bindings, you haven't yet heard of the Andy Warhol collection. This new line of boards, bindings and outerwear is bringing some of Warhol's most iconic prints to snow. The gear just became available in August, and will only be available for a limited time.

So there's your breakdown on the newest and coolest gear offered for the snow this year. If you're worried about the money you'll inevitably spend, don't.

Consider it your duty as a veteran shredder to test out the technology for all the newbies. You'll still spend the money, but at least you'll feel better about it.

1 comment:

Jeff Browne said...

Keep in mind some of the suggestions regarding paragraph length.

jeff